Ribbit Provides ‘Freedom in the Field’

May 4th, 2009 by Kristie Wells | located in Articles and Media Mentions, Productivity | trackback

Adam Boretz from Speech Technology Magazine just penned a really nice article entitled “Freedom in the Field” that highlights the benefits of integrating speech solutions into the workflow of employees out in the field and gives Ribbit for Salesforce a nice shout in this piece:

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Ribbit for Salesforce revolves around three fundamental challenges to productivity:

1. enabling salespeople to be more responsive to customers and therefore more competitive;
2. facilitating information sharing and accelerating collaboration between workers in the office and workers in the field;
3. facilitating higher visibility of customer interactions when disparate devices, software, and technology are being used.

Ribbit for Salesforce brings together day-to-day sales tools like mobile phones, email, Salesforce.com, and text messaging and ties these different information portals together via voice-to-text technology.

It works like this:

• If a saleswoman is in a meeting, all her voicemail is converted to text and sent to her mobile device so she can address pressing matters and improve responsiveness.
• Once the meeting is over, she can hop into her car, access her mobile device, and speak her meeting notes.
• The content gets converted to text and entered into the company’s CRM system.
• When this is finished, the saleswoman can continue to drive while she uses her mobile device to call in and dictate a draft of an email.
• Upon returning to her office, she can sit down at her desk and open up Ribbit for Salesforce on her computer.
• Now, she can edit and send the email, look at customer records, and check messages—the system stores them as both text and voice files—that partners or customers may have left.

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Read the whole article as it provides several good arguments for adapting technology to help solve these workflow ‘pains’ and provides some solid use cases as well.

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