Ribbit gives eBizQ the 411 on Trends in Mobile CRM

April 21st, 2010 by Kristie Wells | located in Articles and Media Mentions, SME Trends | trackback

eBizQ recently interviewed Ribbit’s own Greg Goldfarb, VP and General Manager of Enterprise Applications, to find out how mobile CRM is evolving and how it’s being used today. Among many observations, Greg shared the following with eBizQ editor Peter Schoof.

• Greater automation is helping to make CRM more dynamic—user-specific, relevant data can now be pushed out to users (as opposed to users digging for relevant data themselves).
• Integrated voice and text messaging is solving the problem of how to get information from the CRM system out to salespeople in the field effectively and efficiently.
• CRM is becoming a more of a collaboration environment than a sales reporting system, rapidly linking mobile field sales people to those working in the office.

You can also read the transcript and listen to the entire interview here.

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