Last week at the Le Web conference, @charbax from the Tech Video Blog caught up to BT’s JP Rangaswami and Kevin Marks to discuss the Ribbit platform and how open APIs give independent developers, ISVs and global enterprises the tools and functionality to create new ways to communicate-with people, businesses, and software.
Summarizing JP, ‘our job is to show you the what is possible with the enabling technologies…your job is to do something with it’.
I like JP’s framing around telcos and how they should embrace technologies like Ribbit, VOIP, etc. He notes telcos core job is to help people connect with one another, and while there will always be some tension when new technologies surface that compete with your bottom line, telcos who are willing to embrace and add value to these technologies will not only see revenues incrase, but ensure they are doing the best job possible for their customers.
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