O’Reilly’s Joshua-Michéle Ross sat down recently with our CEO, Ted Griggs, to discuss chat Ribbit’s “Silicon Valley’s First Phone Company” tag line, our developer platform and community, and what’s behind the acquisition by BT.
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We have started to lock in a few events for the Summer/Fall, and as you can see, we loves the Flash as much as we loves sending the Chuck Freedman around the world.
The plan is to get out from behind our desks a bit more in the Fall (October-November), so stay tuned as more details sure to follow.
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Once of the latest applications to come from our developer community is Vote With Voice.
Vote with Voice is a polling service where you call in to cast your vote, then watch as the application transcribes your vote to text and post it onto a call wall for all to see (and listen to as well as it also provides the MP3 of the original all).
Create your own, or participate in one of the other polls on the site. Try it. Call now. Cast your vote.
Crick turns another year on that proverbial age clock today, which gave us an excellent reason to take him out to dinner on his last night in New York, at one of my favorite Mexican restaurants, Rosa Mexicano. Never ending bowl of guacamole. Pomegranate margaritas. Braised pork tacos. Man, my mouth is watering just thinking about it today. Yum.
And flan. It is not a birthday unless you have flan. Oh yeah, and 6 spoons.
Hope you had a wonderful birthday Crick!
We are pleased to announce a strategic partnership with Sprout, the premier platform for developing and managing creative engagement marketing campaigns, to offer easily integrated telephony features for any online social engagement campaign built on the Sprout platform.
The combination of Ribbit and Sprout offers a new realm of interaction opportunities through integrated voice, SMS, click-to-call, call transcriptions, and other Ribbit-enabled telephony functions. The innate richness of voice and telephony enables brands and agencies to easily build higher levels of engagement and social awareness with their target communities, resulting in enhanced value, brand “stickiness” and desired community action.
Online communities today have a growing expectation for a closer level of interaction with the brands and personalities they follow, which presents continued opportunities for creative agencies and innovative brands to develop exciting campaigns with the latest technologies. The Ribbit communications platform, a carrier-grade telephony-plus-software infrastructure, is enabling people and brands to completely rethink the way they communicate and interact. With Ribbit, voice or communications-enabled media provides closer, more personal engagement for online communities. Available directly through the Sprout platform, agencies and brands now can dramatically increase the reach and effectiveness of their campaigns with easily integrated and feature-rich voice and telephony capabilities.
Quotes:
Ray Lee, Director of Platform Strategy and Business Development at Ribbit: “Ribbit and Sprout provide a powerful combination for creative agencies and brands. Integrated voice and telephony fundamentally change the way organizations can now interact with their target online communities, and enhances the relationship for better value on both sides. The new telephony features in the Sprout platform give agencies and brands the cutting edge tools to quickly and easily develop highly engaging, rich media campaigns – a big advantage in the highly competitive online marketing world.”
Carnet Williams, CEO of Sprout: “Agencies and brands are always looking for ways to make their campaigns stickier and more engaging. Our technology platform allows them to launch the most creative online campaigns and by adding voice with Ribbit, brands will experience an unprecedented level of value, awareness, and engagement. We are excited to see how this will be used in the next generation of online social engagement campaigns.”
TELEPHONY IN THE ONLINE CAMPAIGN
The creative possibilities of telephony integration with Sprout are limited only by the creator’s imagination, and can easily turn interested customers into live leads or transactions. For example, an innovative auto brand could develop a dream car-building application on their main website or other social media property, allowing user customization with all of the bells and whistles available. To continue the potential customer interaction, a stylish Ribbit-enabled “click-to-call” button could instantly connect the customer to a live operator to answer questions, schedule a test drive, or initiate a sale.
The movie industry is another example where voice and telephony integrated with online marketing campaigns can create better community engagement. Leveraging the interest of movie fans for frequent updates on cast news and movie progress, studios can integrate movie-themed widgets into any online campaign to distribute information and dynamic voice content. For example, a cast member or director could privately call a Ribbit number to send real-time, voice updates to all widget users. With Sprout functionality, fans could then forward the voice updates or transcriptions to their social network profile, and even leave their own comment for all of their friends to hear. News from the set, reaction to personal developments, updates from the red carpet – these are all personal, engaging updates that will keep fans coming back to the widget and brand for more information. The integration of voice and interactive communication dramatically increases the widget value to the user, and can significantly increase brand visibility, reach and stickiness.
TELEPHONY AT CREATIVITY AND TECHNOLOGY CONFERENCE (CaT)
Catch Ribbit on June 3rd in the Metropolitan Pavilion Gallery at the Creativity and Technology conference, in New York. Featured demonstrations will include Sprout, Ribbit Labs, communications-enabled ad banners, and Ribbit augmented-reality calling. Hope to see you there!
We are also hosting a Ribbit Bayou on Tuesday, June 2rd at the Maritime Hotel, and invite you to join us for a drink on the roof deck with the Ribbit team.